How Private Label Supplements Boosted Lead Generation by 400% Using LeadlyPro

How Private Label Supplements Boosted Lead Generation by 400% Using LeadlyPro

Private Label Supplements is a leading Private Label Manufacturer in the supplements space, offering high-quality consumables for over a decade.

Background

A successful legacy, but a need for fresh leads.

For over ten years, Private Label Supplements employed traditional paid ads marketing, SEO, basic funnel creation, and trade shows with great success. This strategy built up a solid customer base, making lead generation the most significant contributor to their business. However, the same lead pools were being tapped into repeatedly, drying up on new, qualified opportunities.

Challenge

Hitting a wall with existing lead generation strategies.

The primary challenge was that their lead generation strategy was not bringing in any new qualified customers. Private Label Supplements was not engaging 20% of the qualified lead pool, and they weren't effectively reaching decision makers at the remaining 80%. A telling instance of their struggle was when they had to cancel a long-standing marketing contract that cost them $25,000 per month in adspend, as their ad conversion rates had plummeted by 50%.

Solution

Done-for-you lead generation with high customization and AI targeting.

LeadlyPro offers a comprehensive solution to this predicament. It builds highly targeted funnels and lead lists, customizing copy to engage and warm prospects before delivering the sales-ready prospect directly to a salesperson. LeadlyPro's proprietary tech stack taps into industry-specific databases, complete lead enrichment, and AI targeting to deliver decision makers from high-value prospects. With LeadlyPro, Private Label Supplements managed to reach out and connect with decision-makers that their previous strategies had missed.

Results

A 400% boost in lead generation and 35% increase in total revenue.

By implementing LeadlyPro's solution, Private Label Supplements experienced a 400% increase in lead generation, engaging 1200 potential customers in the first four months. More than 200 of these leads asked for meetings and product samples. The implementation also led to a whopping 35% increase in total revenue, marking a massive increase in the effectiveness of their lead generation strategy compared to previous tactics.

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